This Privacy Policy explains how ericritskes.com ("we", "us", or "our") collects, uses, stores, and protects the personal information of visitors to our website. Ericritskes.com is the data controller responsible for your personal data. By using our site — which provides independent reviews and information about Lottomart Casino and related gambling products for users in Great Britain — you agree to the practices described in this policy. This policy was last updated in 2026 and reflects our obligations under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Information We Collect
Information You Provide
- Contact form submissions: your name, email address, and any message content you submit via our contact or enquiry forms.
- Newsletter sign-ups: your email address if you voluntarily subscribe to updates from ericritskes.com.
- Comments or feedback: any information you choose to include when leaving comments or submitting feedback on our review pages.
Information Collected Automatically
- Log data: your IP address, browser type, operating system, referring URLs, and pages visited on ericritskes.com.
- Device information: device type, screen resolution, and language settings used to access our site.
- Cookie data: identifiers and browsing behaviour collected through cookies and similar tracking technologies (see the Cookies section below).
- Analytics data: aggregated usage statistics including time spent on pages, click paths, and traffic sources.
- Affiliate click data: records of outbound clicks to casino operators such as Lottomart, used to attribute referrals and report on affiliate performance.
Cookies We Use
Ericritskes.com uses cookies and similar technologies to operate the site effectively, understand how visitors engage with our content, and support our affiliate partnerships. You can manage your cookie preferences at any time through your browser settings or our consent banner.
| Cookie Type | Purpose | Retention |
|---|---|---|
| Essential | Required for core site functionality, including security, navigation, and session management on ericritskes.com. | Session / up to 1 year |
| Analytics | Collects anonymised data on how visitors use our site (e.g. Google Analytics), helping us improve content and user experience. | Up to 2 years |
| Affiliate / Marketing | Tracks outbound clicks to casino operators including Lottomart to support our affiliate reporting and revenue attribution. | Up to 90 days |
| Preferences | Remembers your site settings and consent choices so we can personalise your experience on return visits. | Up to 1 year |
| Third-Party | Set by external services integrated into ericritskes.com, such as social sharing widgets or embedded content providers. | Varies by provider |
How We Use Your Data
- To operate, maintain, and improve the ericritskes.com website and its casino review content.
- To respond to enquiries and messages submitted through our contact form.
- To send newsletters or updates to subscribers who have given explicit consent.
- To analyse website traffic and user behaviour in order to enhance the quality of our reviews and recommendations.
- To track affiliate referrals and measure the performance of links to casino operators such as Lottomart.
- To comply with our legal and regulatory obligations under UK law.
- To detect, prevent, and address technical issues or fraudulent activity on our site.
Legal Bases for Processing
Ericritskes.com processes your personal data in accordance with the UK GDPR and the Data Protection Act 2018. Where you have provided explicit consent — for example, by accepting cookies or subscribing to our newsletter — we rely on consent as our legal basis (Article 6(1)(a) UK GDPR). For activities such as site analytics, affiliate tracking, and improving our review content, we rely on our legitimate interests (Article 6(1)(f) UK GDPR), having assessed that these interests are not overridden by your rights and freedoms. Where we are legally required to retain certain data, we rely on compliance with a legal obligation (Article 6(1)(c) UK GDPR). You may withdraw consent at any time without affecting the lawfulness of processing carried out before withdrawal.
Third Parties & Affiliate Links
Ericritskes.com contains affiliate links to third-party gambling operators, including Lottomart Casino. When you click these links, you may be directed to external websites governed by their own privacy policies, over which ericritskes.com has no control or responsibility. We may share anonymised, aggregated click and referral data with affiliate network partners for reporting purposes. We also use third-party analytics providers such as Google Analytics, which may process your data on servers outside the UK. Where required, we ensure appropriate safeguards — such as Standard Contractual Clauses — are in place for any international data transfers. We do not sell your personal data to third parties.
Your Privacy Rights
- Right of access: you may request a copy of the personal data ericritskes.com holds about you.
- Right to rectification: you may ask us to correct inaccurate or incomplete personal data.
- Right to erasure: you may request that we delete your personal data where there is no legitimate reason for us to continue processing it.
- Right to data portability: you may request that we provide your data in a structured, machine-readable format.
- Right to object: you may object to processing based on legitimate interests or direct marketing at any time.
- Right to restrict processing: you may ask us to suspend processing of your data in certain circumstances.
- Right to withdraw consent: where processing is based on consent, you may withdraw it at any time via our cookie settings or by contacting us.
To exercise any of these rights, please contact us using the details in the Contact section below. We will respond within 30 days. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk if you believe your data has been handled unlawfully.
Data Security & Retention
Ericritskes.com implements appropriate technical and organisational measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. These measures include secure HTTPS encryption, restricted staff access, and regular security reviews. We retain personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by law. Contact form submissions are retained for up to 12 months. Newsletter subscriber data is retained until you unsubscribe. Analytics and affiliate tracking data is retained in line with the cookie retention periods detailed above. Once data is no longer required, it is securely deleted or anonymised.